Crafting Storytellers, Strategists, and Brand Innovators The School of Media and Marketing at Symbiosis University of Applied Sciences (SUAS), Indore, is a
vibrant hub for students eager to shape the future of communication, branding, advertising, and digital influence. In today’s interconnected and content-driven world, the demand for creative professionals
who understand both storytelling and strategy is growing across industries.

At SUAS, India’s first skill-based university, media and marketing education goes beyond textbooks. Our programs are designed to blend academic fundamentals with real-world campaigns, digital tools, and
hands-on content creation. Students learn how to ideate, strategize, produce, and analyze marketing and media content in a dynamic, experiential learning environment.

The School of Media and Marketing at SUAS aims to:

1. Build strong foundations in marketing, advertising, digital communication, and brand building
2. Develop creative thinking, storytelling ability, and analytical skills for campaign success
3. Equip students with tools like Canva, Meta Ads Manager, Google Analytics, HubSpot, etc.
4.  Provide real-time exposure through industry projects and media lab experiences
5. Foster entrepreneurial and consulting mindsets for careers in digital and traditional media
   Our students graduate with the ability to craft compelling narratives and drive measurable marketing
   outcomes across platforms.

Marketing and media are no longer limited to traditional ads. From reels to metaverse campaigns,
brands are seeking professionals who can connect, engage, and influence. India’s digital marketing
industry alone is projected to surpass $30 billion by 2030.
Key Industry Trends:

• Rise of influencer marketing and content-based branding
• Integration of AI, AR/VR, and personalization in marketing
• Demand for performance marketing and ROI-focused strategies
• Growth of OTT, podcasting, short-form video, and branded entertainment
  
  SUAS prepares students to thrive in this evolving landscape through:
• Projects with live campaign data
•  Creative bootcamps and ideation labs
• Exposure to media tech, tools, and digital platforms

Graduates from the School of Media and Marketing are well-prepared for diverse and creative roles in the communication ecosystem:

1. Digital Marketing & Strategy
   1.1 SEO/SEM Specialist
   1.2 Social Media Manager
   1.3 Paid Media Analyst
   1.4 Digital Campaign Manager

2. Content & Creative Roles
   2.1 Content Strategist
   2.2 Copywriter
   2.3 Video Producer / Editor
   2.4 Podcast & OTT Content Creator

3. Branding & Communication
   3.1 Brand Manager
   3.2 PR & Media Relations Officer
   3.3 Marketing Communication Executive
   3.4 Corporate Communication Specialist

4. Research & Analytics
   4.1 Media Planner
   4.2 Consumer Insight Analyst
   4.3 Web Analytics Manager
   4.4 Performance Marketing Analyst

5. Entrepreneurial / Consulting Paths
   5.1 Influencer / Content Creator
   5.2 Marketing Consultant
   5.3 Digital Agency Founder
   5.4 Creative Brand Strategist

The SUAS approach to media and marketing is rooted in industry relevance and creative execution. Students work on real client briefs, agency-style simulations, and brand campaigns from ideation to execution.

1. Industry Collaborations

1.1 Ogilvy
1.2 Wunderman Thompson
1.3 The Glitch
1.4 Dentsu Webchutney
1.5 Times Group
1.6 Meta (Facebook India)

2. Signature Learning Platforms

2.1 Advertising and Branding Studios
2.2 Creative Portfolio Workshops
2.3 Campaign Simulation Tools
2.4 Guest Lectures from CMOs, Content Creators, and Digital Strategists

3. Value-Added Certifications

3.1 Google Digital Garage Certifications
3.2 HubSpot Inbound Marketing
3.3 Meta Blueprint Certifications
3.4 Canva for Business Creators
3.5 YouTube Content Marketing Courses

4. Program Outcome

These programs help students stay on the pulse of evolving media trends and tools, giving them a competitive edge in the creative job market.

5. Other Facilities

5.1 Smart Classrooms with Digital Teaching Tools
5.2 Access to Media Libraries, Brand Databases, and Industry Reports
5.3 Wi-Fi-Enabled Campus with Collaborative Creative Spaces
5.4 Incubation Center for Content Creators and Marketing Startups

1. Skill-Driven Curriculum: Every semester includes real campaigns, tools, and live projects

2. Creative Meets Strategic: Blend storytelling with business outcomes

3. Industry-Endorsed Learning: Developed with top agencies and digital platforms

4. Placement & Freelance Support: Career cell connects students to both full-time and gig opportunities

5. Future-Focused Learning: Stay ahead with AI tools, social media trends, and data-driven creativity

The media and marketing world is evolving faster than ever, offering exciting opportunities to those who can blend creativity, strategy, and technology. The School of Media and Marketing at SUAS Indore is the launchpad for tomorrow’s brand leaders, digital innovators, and content storytellers. Apply now and begin your journey toward a dynamic and creative career in media and marketing.